Ideal Death Show encourages consumers to plan their own funeral.

Over the weekend of Sept. 5-7, members of the general public mingled with funeral industry professionals at The Ideal Death Show, a gathering of Britain’s entrepreneurs, pioneers and progressives from the funeral industry. That all it takes is a ticket for admission is what makes this trade show unique.

The show took place Bourneville, UK. In addition to speakers and contests, an expo was held featuring everything from motorcycle funerals to natural burial sites. Among other activities was a cake competition.

The British tend to be a bit coy about their own mortality, but we’re here to provide a space for the curious. Unlike the National Funeral Exhibition, members of the public are welcome. You just need to buy a ticket.

At the Ideal Death Show you can talk about bereavement, funeral planning and the more unusual ways that people are choosing to mark their own passing.

We pick the best lecturers to talk about topics like what it feels like to die, what an embalmer does and how to write an obituary.

We invite people who work in ‘funeral world’ to tell us what’s new, what goods and services they’re offering and what they’ve observed in their work.

We host Death Cafés where people can speak honestly about their experiences of bereavement and loss.

Visit the Ideal Death Show website.

The highlight of the show was presentation of the Good Funeral Awards where industry professionals were recognized for their work with the bereaved.

View Newsweek’s Ideal Death Show in Pictures

Read more about the show in the Birmingham Mail