With the number of cremations on the rise, one Houston-based funeral director has decided that the time is right to take his show on the road.
Distinctive Life Cremations & Funerals is rolling out the first mobile funeral home showroom next week. The Houston-based company, founded by Jeff Freidman, has transformed a late model cargo van into a shopping experience on wheels, with a selection of urns and memorials for families to choose from. The company has five locations around Houston.
Since the van comes to you it takes some of the pressure of going to a funeral home off of the backs of those that are grieving, says Friedman.
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The mobility of the van enable Distinctive Life to cover the large Houston metropolitan area and visit with customers on their schedule rather than during “normal” funeral home hours. The company provides memorial urns of all shapes and sizes as well as caskets.
So far the concept is catching a lot of attention.
Friedman says that the cargo van gets photographed everywhere it goes, with people of all ages taking selfies outside the mobile showroom. Some even ask if they can buy an urn off of it. It’s the food truck concept, albeit a bit more expensive, or somewhat morbid. A woman in Dallas followed the van for miles just to stop it so she could make arrangements to purchase an urn. You can’t buy one, but you can place an order.
